张云泉
ZHANG Yun-quan

• 1:中国石化化工销售有限公司华东分公司

摘要(Abstract)：

今年,"禁废"和环保督查两大事件对我国聚酯产业产生了巨大影响,由此我国聚酯产业供需关系正发生着悄然转变。站在新阶段、新格局、新视点上,再生产业必须认清形势,强化危机意识,积极整顿生产环境,积极应对行业危机,从根本上促进整个行业的良性循环。聚酯企业则要洞悉市场变化,抓住机遇,积极调整产业结构,适度调整营销策略,从战略高度重新规划企业的发展。
This year, the ban on importing of recycled polyester and strict environmental supervision are thetwo major events tremendously impacted the polyester industry in China, which is gradually and quietlychanging the relationship between supply and demand of China polyester industry. An era with new chal-lenges and perspectives, participants in the reproduction industry must clearly understand the current situa-tion, reinforce the crisis awareness, rectify the production environment, actively cope with the challengesand fundamentally promote the virtuous circle of the entire industry. Enterprises in polyester industryshould understand the changes in the market, seize the opportunity, actively modify the industrial structureand marketing strategies, and strategically reevaluate the development from a holistic view.

关键词(KeyWords)： 环保;禁废;原生聚酯;再生聚酯;供给侧改革;供需格局转变;应对策略
environmental protection;ban on recycled polyester imports;primary polyester;recycled polyester;supply-side reform;change in supply and demand patterns;counter measure

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基金项目(Foundation):

作者(Author): 张云泉
ZHANG Yun-quan

DOI: 10.16090/j.cnki.hcxw.20171211.002

参考文献(References)：