浙江荣盛并购赐富的成功案例分析Analysis of Zhejiang Rongsheng's Successful Acquisition of Cifu
陈国刚,李伟慧,俞传坤,朱太球,俞凤娣
CHEN Guo-gang,LI Wei-hui,YU Chuan-kun,ZHU Tai-qiu,YU Feng-di
摘要(Abstract)：
企业并购是现代市场经济中的一种常见的活动,已成为企业扩大规模、调整产业结构、降低生产成本、消除同业竞争、提高市场占有率、改善经营管理的手段和方式,但同时也是一种高风险经营活动,风险贯穿于整个并购活动的始终,事前恰当的风险评估与防范,事后高效的运行管理是企业并购成功的重要影响因素。通过对荣盛控股集团并购赐富集团的动因、过程、成效等方面分析其成功原因,为其他企业并购提供了经验。
Merger & acquisition is a common activity in modern market economy. It has become means and ways for enterprises to expand their scale, adjust their industrial structure, reduce production costs, eliminate inter-industry competition, increase market share and improve their management. At the same time, it is also a high-risk commercial activity. Risk breakthrough the whole merger and acquisition activities. It is the important influencing factors of successful merger and acquisition in appropriate risk assessed prevention beforehand and efficient operational management afterwards. The reasons of Rongsheng merger and acquire Cifu in the aspects of motivation, process and effect were analyzed, which could provid experiences for other enterprises.
关键词(KeyWords)：
荣盛控股集团;赐富集团;企业并购;风险防范
Rongsheng Holding Group;Cifu Group;merger and acquisition;risk-prevention
基金项目(Foundation):
作者(Author):
陈国刚,李伟慧,俞传坤,朱太球,俞凤娣
CHEN Guo-gang,LI Wei-hui,YU Chuan-kun,ZHU Tai-qiu,YU Feng-di
DOI: 10.16090/j.cnki.hcxw.2020.03.014